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Fractional CMO Services

Unlock Strategic Growth at Every Stage of Your Journey

As a Fractional CMO, I help B2B software and science companies build and scale powerful brands that drive measurable growth. Whether you're preparing for your first round of funding or mapping a path to exit, your marketing strategy needs to evolve with your business. I bring executive-level marketing leadership without the overhead—aligning brand, growth, and revenue strategy to the stage you're in and the one you're aiming for next.

Explore how I support B2B firms through the key inflection points of growth:

SERVICES

Growth Stage: Gaining Traction & Expanding Reach

In the growth stage, you need to convert early momentum into sustainable demand. This means sharpening positioning, scaling lead generation, and building the right marketing team and tech stack. I help B2B firms structure their demand engine, improve conversion paths, and prioritize what’s working—so your marketing becomes a true growth lever, not just a cost center.

Early Stage: Fundraising & Product-Market Fit

At the early stage, your priority is clarity—defining your value proposition, understanding your buyer, and validating product-market fit. Marketing must build investor-ready messaging, early traction campaigns, and a credible brand presence that instills confidence. I help you create a focused GTM (go-to-market) foundation, so you're ready to raise capital and enter the market with purpose and precision.

Scale Stage: Operationalizing Marketing for Efficiency

At scale, your marketing must mature into a performance-driven function that’s aligned across departments. You likely need better cross-functional processes, deeper analytics, and tighter integration between brand, sales, and customer success. I bring the strategic oversight to refine your marketing ops, reinforce brand equity, and support new market expansion—all while keeping a firm eye on ROI.

Exit or Recapitalization Stage: Maximizing Enterprise Value

At this stage, every marketing decision must contribute to valuation. Whether you're preparing for M&A, private equity recap, or IPO, you need a narrative that positions your brand as a market leader. I help align marketing metrics with investor expectations, ensure consistent brand execution, and build the kind of strategic story that maximizes enterprise value in the eyes of acquirers and buyers.

CLIENTS

SERVICES-To-Go & Grow

Brand Positioning and Repositioning

Market Segmentation

Competitive Analysis

Messaging Strategy

GoToMarket Strategy

Launch Programs

Brand
Product
Service

Sales Enablement strategy and tools development

MultiChannel Demand Generation Campaign Strategy & Implementation

Account-Based Marketing Strategy and Implementation

Applied analytics to drive optimal campaign performance

Marketing infrastructure and Operational Leadership

Optimizing people, processes, tools and technology

CLIENTS

I've helped these clients and many more build their brand, drive demand, and deliver digitally-enabled branded experiences that grow revenue.

Software

Science

Your CMO
Ken Dec

As a 40-year global B2B marketing veteran with experience as a:

Client-side CMO
Fractional CMO
Marketing Services Agency leader (including CEO)

I provide executive-level marketing leadership to B2B software and science brands on a fractional basis, helping them accelerate growth, build enterprise value, and prepare for the next stage of business evolution. My approach is both strategic and operational, designed to align marketing efforts with measurable business outcomes.

Specifically, I partner with companies to:

Define and refine the Ideal Customer Profile (ICP), target personas, and assess likely product-market fit, ensuring that marketing investments are directed at the highest-value opportunities
Develop a differentiated and compelling value proposition, supported by a cohesive message architecture and strategic narrative that clearly communicates market relevance and competitive advantage
Activate the strategy through integrated, channel-appropriate go-to-market programs designed to drive qualified pipeline, generate demand, and increase market visibility
Align closely with Sales to enhance funnel performance—volume, value, and velocity—ensuring marketing is a contributor to revenue acceleration, not just brand awareness.
Lead and manage both internal marketing teams and external agencies or partners, establishing clear accountability, alignment, and performance benchmarks.
Architect and implement the marketing technology stack to enable automation, performance tracking, and scalable execution.
Design and document operational marketing playbooks that institutionalize best practices and ensure continuity post-engagement.
Recruit, build, and lead high-performing marketing teams, enabling long-term success and sustainable growth beyond my tenure.

Whether your organization is seeking product-market fit, scaling growth, expanding into new markets, or preparing for exit, I bring the strategic discipline and executional leadership needed to make marketing a driver of enterprise value.

ABOUT US

Partners

To ensure that strategic marketing initiatives translate into real-world results, I curate and lead the right mix of implementation partners—sales leaders, creative resources, PR experts, media specialists, digital development services and technology vendors—tailored to each client’s specific needs and stage of growth. By aligning these partners with the overarching strategy, I ensure seamless execution across channels, faster speed-to-market, and measurable impact. This integrated approach allows my clients to move from strategy to execution with confidence, efficiency, and accountability.

Agency Partners